Virgin Media retail: lead copywriter
Straight after I tackled my first copy assignment for Virgin Media retail, their marketing director asked me to be the account's lead writer for the foreseeable future.
The work came thick and fast; Virgin Media was my agency BD Network's biggest and quickest-moving account. I loved the brand's cheeky tone of voice, so I found the words flowed easily and I had a lot of fun with it.
I wrote and oversaw copy for everything in print, from Point-of-Sale material like window displays, posters, brochures, A-frames and floor vinyls, to CRM material like the monthly Virgin Media TV listings guide and various DM pieces. We looked after digital copy too.
Within a few months at London agency BD Network I was made Head of Copy, overseeing and signing off copy on all the creative for our roster of clients including Nintendo, Coca-Cola brands, Lurpak and the Molson Coors group of alcohol brands including Carling, Grolsch and Coors Light.