Deezer wanted a standout 360 campaign that would establish them in the UK as the challenger brand to Spotify. At the time Deezer was unknown, so our brief was to get young Channel 4 and 5 primetime audiences to remember the name Deezer and its association with music.
The result was arguably one of the most irritating TV ads of the year. However, it did the job. Deezer is now on the music streaming map and our campaign increased registrations to the service by over 300%, creating a new wave of TVC communication.