Digital / social media / content / merchandising / print / OOH
I was hired to create content and copy for digital and print to tell the world about an exciting theatre project; a magical, raw and immersive storytelling experience, transporting five of Philip Pullman’s Grimm Tales from page to stage.
This is one of the jobs where I remembered why I just love to write. Inspired by the production, I created its tone of voice to be a modern take on each of the Grimm Tales being told. I sauced it up, chucking anachronistic cultural references and colloquialisms into the witch's bubbling cauldron. I wrote tweets from the Big, Bad Wolf, brought the essence of the show to life on the tote bag, and paid tribute to these excellent stories in the programme notes.
Grimm Tales’ theatreland debut was met with raving reviews from leading publications, a PR reach of 48 million OTS and over 7,000 tickets sold. We did two runs of the show, the second in Autumn 2014 with a new set of tales and a new cast, this time at the OXO Tower on London’s Southbank.