Integrated: digital & social copy / experiential / installation ideas / OOH
We were briefed by Intel to drive awareness of its new Ultrabook among the UK's young creatives.
So we created a nationwide DJ contest – a search for the nation’s best aspiring DJs – and used Ultrabook to ‘power up’ many stages of the search, eg. a decibel-o-meter at the regional heats to measure crowd reactions and pick the finalists.
For the London final we commissioned a groundbreaking audio-visual installation courtesy of one dot zero, powered by Intel, which stole the show.