Client: International Quarter London
Agency: Between Us
Copy for promotional materials
IQL are a property developer who are creating London’s new home for progressive businesses at the centre of Europe’s largest urban development in Stratford, East London.
I was briefed to help out in creating a set of visual tools for IQL to help creatively communicate their values and thinking behind each building in their fleet and to promote Stratford as the new European cultural/business destination.
My part of the project was to communicate the human values the buildings are inspired by (flexibility, purpose, connected). I created a character and narrative for each of the 3 buildings' concepts showing how each character exists in the space, plus responses from the architects regarding the foundational human values.