Digital & social marketing / retail / experiential
Victorinox are makers of the original Swiss Army Knife, with a strong international following of loyal fans and a luxury product range extending to kitchen knives, Swiss watches, apparel, luggage and fragrances.
I worked on this account from 2011 to 2016. Our remit was to help increase brand relevance and communicate Victorinox's core values to the UK audience. We looked after social media strategy and content idea generation, creating some well-liked and shared films, how-to guides and campaigns.
This piece of content, A Tale of Swiss Inventiveness, is one of the films we made, this time to showcase the brand's sustainability credentials.