Agency: Stink Studios
Daily online placements for YouTube, Spotify homepage takeover
Daily DOOH at UK rail stations, universities, London Underground other high-profile London sites.
Awards: Campaign CreativeTech Gold
I was the copywriter on this project from late-2016 to mid-2017. We showcased what's happening on Twitter for culturally savvy 18-25 year olds, via short one-liners that reflect the kind of unique conversations being enjoyed on the platform.
The campaign pitches popular culture stories against each other: Are there as many people tweeting about Brexit as there are about Zayn Malik's new green hair? It's all in the tweet numbers. And a well-placed emoji can paint a thousand words.
This was a really fun, fast-paced job for a copywriter, working with a great team. Thanks to this campaign I'm also now a deadly secret weapon in pub quizzes. I started off working in-house at Stink's London offices, then after my move to Ibiza I worked remotely for them for 6 months. It was a successful initial test of how remote-working could work for my clients and myself.